Pinterest is the best place for photographers to be. It completely skyrockets your visibility, engagement, bookings, brand awareness, and more! The thing is, without the proper Pinterest SEO optimization in place, you’re wasting your time. Before I get into the details, let’s break down what the heck SEO even is. SEO means search engine optimization. It helps the Pinterest algorithm understand exactly who you are trying to appeal to and who your ideal audience is! This is why it’s so crucial to implement it into your strategy.
Why is Pinterest SEO Important for Photographers?
Your future clients are scrolling on Pinterest looking for their photographer as we speak. Imagine you’re exactly what they are looking for, but they end up booking someone else because you didn’t utilize SEO optimization. Without it, your pins become virtually invisible! If you are posting without a strategy in place or the proper optimization, Pinterest will have no idea what audience you are trying to attract. If Pinterest doesn’t know what audience you’re trying to attract, they won’t know what to do with your content.
Pinterest SEO Tips to Attract Your Audience (NOT Your Competitors!)
Proper Pinterest SEO shouldn’t be attracting your competitors or only providing you with decent analytics. With proper Pinterest SEO in place, your account should be thriving!! After indexing your content, Pinterest should be placing your pins directly infront of your ideal clients consistently because it knows you are offering them exactly what they are looking for. If your account isn’t thriving yet, that’s okay! Hopefully, these 3 tips will help get you started on the right track.
Tip 1: Use Pinterest itself to learn more about how the platform works.
Unlike social media, Pinterest doesn’t shy away from telling you exactly what you need to do to stay within their Best Practices and reach your desired audience. Pinterest is truly the best!!! Not only is it a positive platform, but they want you, no matter how big or small your business is, to succeed. They have articles with step-by-step instructions, a newsletter with the inside scoop, and free courses. You can check out these here!
Tip 2: Use both broad and specific keywords in your pin descriptions!
When you use specific keywords, you are reaching a smaller audience that is more likely to engage with your content and broader keywords have the potential of reaching a larger audience, but they also might not be ready to engage with you. By using BOTH specific and broad keywords, your pins are able to reach a wider range of people at multiple points of their buyer’s journey!
Here’s an example:
Specific Keywords: Clearwater Beach Engagement Photos (your goal: provide resources to support them now)
Broad Keywords: Florida Engagement (your goal: spark their interest for a later time)
Tip 3: Know that you don’t have to figure it out on your own!
To start feeling familiar with Pinterest SEO, I recommend reading (or skimming) these blog posts. Then, I recommend diving into more in-depth resources to expand on your Pinterest knowledge! You can check out the resources I’ve created for photographers like you below in the next section.
Blog Posts to Start With:
Pinterest Keyword Research is Crucial to Having Great SEO
Pinterest Tip for Photographers Wanting to Skyrocket Their SEO
Keywords are the Secret Sauce to Good SEO
Keywords are pretty much the bread and butter of SEO. They push your content towards your ideal audience and make it easier for your content to perform well on Pinterest. Utilizing keywords within your strategy helps Pinterest understand your goals and makes it 100x easier for you to reach those goals! For more info on how to find the proper keywords, check out my Keyword Research Tutorial, or get access to 800+ top trending keywords with my Wedding Photographer Keyword Bank! To save some money and get them both, check out the Wedding Photographer Keyword Bundle for the ultimate Pinterest starter kit!
Feeling Inspired to Start Your Own Pinterest SEO Journey?
If you have no idea what you are doing when it comes to Pinterest and SEO, I have exactly what you need! Within my management packages, I completely take Pinterest off your plate. I build out the proper Pinterest strategy that works for your goals so you can kick back and relax while receiving BOMB results from my services! My team and I utilize SEO optimization and keyword research at the forefront of your strategy so you can land those high income bookings in your SLEEP! Learn more about me and my mission here. If you’re ready to get this party started, then inquire now! I can’t wait to connect with you!
