You’ve heard that Pinterest is an incredible platform for photographers, but is Pinterest management worth the return on investment? In this wedding photographer Pinterest case study featuring Cassie Beth Photography, I’ll show you:

• What can happen when you prioritize blogging and Pinterest marketing.

• My honest opinion on whether or not Pinterest management is worth it.

Why Pinterest is a Great Platform for Wedding Photographers

Pinterest doesn’t shy away from giving you all of the facts. With half a billion monthly users all searching for ideas and inspiration, your dream clients are planning their weddings on Pinterest! Pinterest is the go-to platform for engagement photo ideas, wedding aesthetic, and wedding photography inspiration. It’s a gold mine for photographers! You can consistently reach your target audience with your keywords, and instead of feeling like you are on an endless content creation hamster wheel, your pins have a life span of years!

Why wouldn’t you want to be on Pinterest?

Who is Cassie Beth Photography?

Cassie is an intimate wedding photographer. She photographs weddings and elopements in Maui, Hawaii, and destinations all across the world! Cassie is sweet, thoughtful, and so trusting in my expertise and strategy. Through her photography and client experience, she aims to evoke a profound emotional connection. 

Before working together, she relied heavily on Instagram for her bookings. Now, her galleries are ranking number one all over Pinterest, and she’s receiving tons of inquiries! Her pins are being used as inspiration for so many people. Plus, her blog posts are ranking on Google!

Recently she told me, “AVERY! I just have to let you know that I just got two inquiries in the past two days from GOOGLE! Yes, GOOGLE! I have never had an inquiry come from Google before & they were both destination inquiries! I KNOW it’s from the blogging & I’m just so thankful for you and helping with this dream of mine.”

Let’s walk through how we got here, so you experience this too! 

Cassie’s Goals Through Pinterest + Blogging

Cassie wanted to start Pinterest marketing and blogging to book more destination weddings and elopements! She specifically wanted to book more Italy elopements, overseas elopements, adventure elopements, travel elopements, and nontraditional elopements, and she knew that these couples were using Pinterest and Google. 

Her second goal was to drive more traffic to her website and blog posts. She wanted to be an authority figure in the industry and be able to educate people all about elopements, weddings, and engagements. All of her blogs reflect this goal and educate her audience while showcasing places she wants more bookings from! Currently, she is moving to Hawaii, so I am promoting as much beach content as possible to rack up those inquiries for her!

Pinterest + Blogging: How Cassie Utilizes SEO Marketing for Her Business

In order to support Cassie in reaching her goals of booking more clients and increasing her website and blog traffic, we prioritze the search engine optimization (SEO) of her content. This informs Pinterest and Google who Cassie’s target audience is, so these powerful search engines can put her content in front of the right people! With our strategies in place, Cassie utilizes SEO marketing to turn her viewers into clients. 

We’ve been promoting tons of elopement guides + travel tips + wedding planning tips on her blogs. Then, we promote them on her Pinterest to expand the SEO! We also promote her wedding planning template that she sells on Etsy! Her Pinterest is like a hub of rich info and showcasing her best client work to hundreds of thousands of people every single month.

Wedding Photographer Pinterest Results

Cassie has been investing in both my monthly Pinterest and blogging services for over a year now! In the beginning, she started off on the lower end with numbers and analytics. She even reached out to ask me if it was normal not to receive tons of website traffic after the first initial months of working together! I told her to trust the process, and she did just that. Within the next six months, her website traffic and visibility skyrocketed! It increased so much that she decided to sign on for another YEAR with me because she loved the success.

She now gets thousands of views, saves, and outbound clicks to her website! Take a look!

The Key Takeaway from This Wedding Photographer Pinterest Case Study

If you take anything away from this blog post, let it be that slow and steady wins the race. In the beginning, it was really slow moving, but after Cassie trusted the process, she has seen massive results! Cassie invested in Pinterest and Blogging management for over a year, and while you might want results immediately, the dedication and patience is worth it. Imagine where you could be 6 months to a year from now! 

What Cassie Beth Photography Has to Say

“My time with Avery has been worth every penny I have spent. I started out with just Pinterest with her and am now doing full time Pinterest + 2 blogs a month through her.

Because I have been working with her for over a year, I have seen massive results. My Pinterest has skyrocketed and there has been so much activity with people seeing my work as well as clicking on my website.

I absolutely suck at writing, so having Avery do my blogs for me has relieved so much stress! She writes almost exactly how I would and her content is great! I don’t think I’ve ever had to get her to change a single blog. Each one is perfect! One of my Salt Flats blogs is even in the top 50 on Google when you search Salt Flats!

I highly recommend Avery. Not only will you get someone who is truly so good at her job, but you will gain a best friend. I love her so much and cannot wait to continue working with her.”

So, is the Pinterest ROI Worth It?

If you’re a photographer desiring to build a long lasting brand, yes, it is time to be on Pinterest! Whether you want to DIY your Pinterest marketing or want to outsource it, Pinterest is an incredible platform you don’t want to miss out on. The sooner you get started, the sooner you will start to see the results within your business!

If you aren’t in a position to outsource yet, I can fully equip you with the knowledge of how to pin with the proper strategy, so you know exactly how to attract your dream clients! You can learn more about my VIP week here. 

Pinterest management is the perfect service for the photographer who wants a super hands-off and strategic transformation within their business. On average, it will only take 1-2 bookings to fully cover 6 months of Pinterest management! Without lifting a finger, you could gain hundreds of website visitors and skyrocket your inquiries. In my experience, if you’re a dedicated photographer building a brand, it’s definitely worth it. You can learn more about what it would look like to work together here!

And if you’re still not sure? That’s okay! I’ve included Cassie Beth Photography’s Pinterest and blog if you’d like to take a look for yourself. Plus, here is another case study to discover more about developing a customized Pinterest strategy: Lauren Novak Photography’s Case Study