If you’re a photographer that’s wanting to skyrocket your visibility, engagement, brand awareness, and overall bookings, I have the perfect Pinterest tip for you. What if I told you that changing your file names to keywords before uploading them on Pinterest boosts your SEO like magic? I know what you’re thinking, “What in the world does the file name have to do with SEO?” This small detail that I include within my strategies for all my clients has generated amazing results. So, let’s talk about the importance below!
Keywords are the Foundation of Pinterest
Keywords are the bread and butter of Pinterest. They are the foundation of SEO and ultimately help you reach your goals on the platform. Without keywords, your pins are virtually invisible and won’t reach your ideal audience. When you change your file names to keywords related to your niche and galleries, Pinterest automatically understands what audience you’re trying to attract and what type of content you’re pushing out. Pinterest wants to help you succeed, which means the faster Pinterest can understand your goals, the better the results will be!
How This Pinterest Tip Will Impact Your Results
Even if your Pinterest analytics are looking good now, by changing your file names with keywords, you will get an extra SEO boost which increases your visibility!! By taking just a few extra minutes to change the file names, it makes it so much easier to skyrocket within Pinterest’s search engine for your ideal audience to find you! Instead of hoping that your pins reach the right people, feel confident that Pinterest knows exactly who your pins are for by prioritizing your SEO optimization.
It is the perfect way to take your analytics from good to great!
How to Change Your File Names for Strategic Pinterest Marketing
Now, let’s put this Pinterest tip into practice! This is how I rename the files before uploading them to be scheduled as Pinterest pins.
The types of files that I rename: Pin design graphics, photos, and short-form video
Step 1: First, you need to download the content that you are going to be using!
Step 2: Access the files that you want to rename.
You can rename one file in your finder on your computer or batch rename in the same place by right-clicking on a bunch of files selected and clicking “Rename” after that.
Step 3: Rename your files!
I tend to use both trending keywords at the time and overall keywords related to my client’s niche. As a photographer, you should heavily focus on location-based keywords and the type of photographer you are in these file names!
This is what some of your file names could look like:
Before: 1.png, 2.png, 3.png
After: Romantic Couples Photography in Tampa Florida, Florida Engagement Photos on the Beach in Tampa, Tampa Florida Beach Engagement Photos
If you’re feeling overwhelmed with how to find which keywords you should be using in your file names, grab the Wedding Photographer Keyword Bundle! This bundle includes 800+ wedding photographer keywords and a keyword research tutorial, so you know exactly what keywords your ideal audience are searching for.
Don’t want to do this all by yourself?
If you don’t know what the heck you’re doing when it comes to Pinterest and implementing the proper SEO optimization, don’t worry, that’s where I come in! Within my Pinterest and blogging management, I implement the proper strategy that works towards your goals to skyrocket your numbers and attract your dream clients. SEO optimization and keyword research are at the forefront of the marketing strategy I build out for you so that your pins can generate the best results possible! When you invest into search engines and consistently show up with strategy, the results last DECADES and will continue to benefit your business for the rest of your life!
Ready to start implementing this Pinterest tip into your own strategy?
Let’s do this thing! Whether you want to completely outsource it and leave it to the expert with Pinterest management, or you want to learn how to do it all yourself with my VIP Week, I can’t wait to support you! Learn more about me here. If you’re ready to take that next step and start scaling your business, inquire now! I can’t wait to connect with you! In the meantime, check out the blog for some more Pinterest tip and tricks or visit my shop for some helpful Pinterest tools! XOXO
Some blog posts you might want to check out:
Pinterest Keyword Research is Crucial to Having Great SEO: Inside you will find 3 more keyword tips to support you on your Pinterest journey!
Pinterest SEO is Key to Success and Here’s Why: Discover keyword resources available to confidently DIY your Pinterest marketing
