Creating pins that convert is a game changer on Pinterest. In this blog post, I’m going to show you how to set up your pins as a photographer to start booking dream clients. Instead of getting discouraged that your pins are attracting your competitors and aren’t bringing in inquiries, start utilizing these key elements in your Pinterest pins to start converting your audience!
Why It’s Important to Set Up Your Pins for Success
Pinterest pins can be discovered and shared years after they were originally posted. So instead of crossing your fingers and hoping that your pins might book a few clients, it’s important that you confidently know that your pins are set up properly. With a busy schedule and balancing so many hats as a business owner, I know it can feel easier to sync your Instagram to Pinterest or upload tons of photos from your galleries at once when you have the time. However, that won’t bring in the clients you’re looking for. By taking the time to properly set up your pins with the key elements below, your pins impressive lifespan won’t go to waste. They will still be attracting and converting your audience in 6 months and years down the road.
The 8 Things Your Pinterest Pins Need to Convert
You can experiment with different designs and types of pins, but these are the 8 key foundational elements each pin needs on Pinterest to convert. Whether conversion for you looks like inquiries, freebie downloads, newsletter signups, etc., include these things in your Pinterest pins to get your audience to click on them and visit the attached pin URL.
One: Good Content
Before looking at the pin itself, pay attention to the type of content that this pin represents. Is it a photo from your portfolio? A graphic for a blog post? Make sure that the content represented is valuable to your audience. Your pins and content should make your audience feel seen where they are at. Let them know that you are capable of bringing their dreams to reality!
Two: Pinterest Best Practices
The best pins follow Pinterest guidelines. Pinterest is a search engine, and when you work WITH the algorithm, instead of against it, Pinterest is able to understand who you are and who you want to work with. So they know exactly who to show your pins too!
The first Pinterest best practice is to create a pin that is vertical. Specifically, Pinterest recommends using a 2:3 ratio (typically 1000 x 1500 pixels) for your pin size! To look at the other best practices, you can check them out on Pinterest here.
Tip: If you want to upload some of your favorite horizontal photos, create a pin graphic or a collage that fits the 2:3 pin recommendation!
Three: Attractive Design
To catch the eyes of your dream clients, your designs need to be compelling. After pinning for many years for a variety of photographers, these are some patterns that I have noticed over time. Keep these in mind when you are selecting an image to pin! Choose photos that showcase emotion or movement, are creative with light, clearly showcase a certain venue or destination location, or tell a story. These types of pins tend to get clicked on more than others! For graphics, include images and keep it simple.
Four: Strong Keyword Title
Now that your pin is designed, you want it placed in front of the right people when you post it. This is where your keywords come in! In your title, include the keyword that you want your pin to rank for. This will tell Pinterest what your pin is about and who should see it! Use as close to the 100 characters as possible with your keyword and a catchy title.
For example, for this blog post, I would like a pin to rank for the keyword phrase “pins that convert.” These are some options of my pin titles I could use:
- Pins That Convert: How to Create Pins That Book Clients as a Photographer
- The 8 Things You Need for Pins that Convert as a Photographer on Pinterest
- How You Can Start Booking Clients on Pinterest With Pins that Convert
Five: Detailed Pin Description
Use your pin description to help your audience want to learn more. Stop copying and pasting your IG caption or stuffing a ton of keywords. If your mind blanks whenever you need to write a pin description, it’s okay. Sometimes my brain does too! Here’s what you can do when you don’t know what to write: Choose 3-5 keywords and write 3 sentences.
- Sentence 1: Intro – describe what your content is about
- Sentence 2: Details – inform your audience what they will learn, experience, discover, etc.
- Sentence 3: Call to Action – invite them to learn more, sign up, read your blog post, etc.
For more tips on how to create catchy, keyword-rich pin titles and descriptions, download this Pinterest freebie!
Six: Strong Call to Action
Ask your audience to move! Either directly ask them to engage or strategically spark their curiosity so they want to learn more. For more inquiries, encourage your pinners to click over to your site.
Seven: Relevant Board Selection
When you a pin to a certain board, this tells Pinterest that whoever is interested in the content of your Pinterest board, would also like this pin. Make sure that the board you select matches the content and keywords of the pin! The more specific your board is (like Florida Engagement Pictures vs. Engagement Photos), the more likely your pins will be shown to potential clients.
Eight: Strategic URL Link for Pinterest Pins
To book clients, your pins should lead your audience to places where they can learn more about you, connect with you, and find valuable resources. The more SEO optimized the page is that the pins are linked to, the better. As a photographer, this is why I highly recommend blogging as it is a great way to connect with your Pinterest audience! You can showcase your photos, values, and unique client experience!
(and don’t ever pin to your homepage! This is against Pinterest best practices!)
How to Start Creating Pinterest Pins that Book Clients
It can be really overwhelming to know how to get started, but I hope you’ll be able to use the 8 key things in this blog post as a helpful resource the next time you create pins! Setting up your pins for success is so important. You should feel confident that your pins are attracting dream clients for you for years to come!
If you want me to fully take Pinterest off of your to-do list for you, you can inquire with me for Pinterest management! Let’s create a strategic pin plan to support you in booking clients and growing your brand awareness.
And if you’re looking for more Pinterest resources, you can check out my blog and Instagram for more Pinterest tips!
