It’s a consistent debate in the marketing industry: What service provider should you hire for Pinterest management? A virtual assistant, a social media manager, or a Pinterest manager?
You already know how powerful Pinterest can be for your business. You deserve to feel well equipped to decide which service provider would be ideal to support you in reaching your business goals!
As a Pinterest manager myself, I am biased…
BUT I’m going to provide you with scenarios on when I think each type of service provider would be the best fit for you! Let’s dive in, so you can reach out to your next service provider to get started with Pinterest management asap!
The Key Difference Between Pinterest and Social Media
The key difference between Pinterest and social media often effects the approach different service providers have when utilizing Pinterest as a marketing tool.
Pinterest is NOT social media. It often gets lumped together with Instagram and TikTok as a social media app, but the purpose of Pinterest and social media is entirely different. Pinterest is a visual search engine, and the algorithm works similarly to Google. It is designed to provide its users with ideas and inspiration based on their searches!
Social media has different user intent. It is designed to entertain and support social interactions! And while some may search for ideas and inspiration on social media, the algorithm reflects the priorities of entertainment and engagement.
Understanding that there are key differences between social media and Pinterest is very important! It directly impacts your account’s success.
The Different Types of Service Providers for Pinterest Management
So, who can manage your Pinterest account, and what makes them each different? Let’s look at each service provider’s approach to Pinterest, what they offer, and how to decide if they are the right fit for you. These are the service providers I’ll cover:
How Social Media Managers Approach Pinterest
A social media manager is responsible for managing your social media. Some social media managers offer Pinterest management along with their social media services. However, it can be a common occurrence for social media managers to approach Pinterest with social media practices.
In many cases, social media managers view Pinterest as something *extra.* They take your Instagram and TikTok content and simply copy and paste it into Pinterest to reach a larger audience. While they usually understand the basics of Pinterest, their speciality is strengthening your presence on social media.
When Hiring a SMM for Pinterest Management is a Perfect Fit
If your primary goal is to grow your TikTok and Instagram with Pinterest as a little extra bonus, then hiring a social media manager is the perfect fit. It will significantly grow your social media presence! You will also start to build a foundation on Pinterest, so if you decide you want a more in-depth Pinterest strategy to reach specific business goals, you won’t be starting from scratch!
How a Virtual Assistant Approaches Pinterest
Virtual assistants typically assist with administrative tasks, but they can occasionally assist with social media and Pinterest services too. They are THE BEST support for keeping your business running smoothly with your day to day tasks. And because they know so much about you and your business, they tend to have lots of great business and content ideas! However, there are many virtual assistants who offer Pinterest management with the intention of learning the platform as they go. They approach Pinterest as an exciting learning opportunity!
When Hiring a VA to Manage Your Pinterest is a Good Idea
Pinterest management is a skill. If your VA is wanting to learn how to manage your Pinterest account, by all means, provide them the resources to learn! Instead of throwing spaghetti at the wall, empower your virtual assistant to learn Pinterest management the correct way (my Pinterest VIP week would be PERFECT for this! I’ll set up your account for you, create a customized strategy, and provide you with all of the resources your va needs to manage it all!).
If you’re wanting to give Pinterest a try and are comfortable with your virtual assistant learning as they go with proper resources and strategy, this is for you! Your Pinterest account will have a strong foundation and has the potential to significantly expand your business if implementing a proper strategy.
How Pinterest Managers Approach Pinterest
Pinterest is our specialty! We are able to stay focused on the ins and outs of the platform and search engine optimization (SEO) as our priority is solely staying up to date on this one platform. Instead of managing multiple tasks, 100% of our brainpower goes to supporting our clients meet their business goals on Pinterest. We don’t just copy and paste your content onto Pinterest. We specialize in strategically repurposing your content, strengthening your SEO, and promoting your services to your target audience!
When You Should Hire a Pinterest Manager for Pinterest Management
If you want an expert to deep dive into your numbers and plan your content with your goals in mind, a Pinterest manager is the best fit for you. I’m a Pinterest manager because I want to really dedicate my time and energy to ensuring my client’s strategies are top notch. Plus, I don’t want my hand in too many baskets taking away from my client experience!
What My Pinterest Process Looks Like
To create a top notch Pinterest strategy, I design a plan on how to get your business from A to B based on your specific goals. You can check out the behind the scenes of creating an in-depth Pinterest strategy in this case study!
Is Working With a Pinterest Manager the Best Fit for You?
Yay! Let’s do this thing! You can fill out my inquiry form here. I’m so excited that you’re ready to take that next step and start scaling your business! I can’t wait to connect with you!!
And if you’re looking for a social media manager or a virtual assistant, reach out to me and I can send you my top recommendations 🙂
